When I prepared this, I did not realise that Adele had made this statement about personal branding: “It makes me sound like a fabric softener, or a packet of crisps. I’m not that. But there’s personality in an artist, and if you’re expecting people to let you in and give themselves to you, you have to be a whole package.”

Sorry Adele, but even if you do not like it, you are a walking brand called Adele Inc. These are the five tips that we can learn about personal branding from Adele.